Nowadays people that make bookings on-line are more demanding for detailed information about the accommodations and conditions in a hotel before they make their reservation.

Most of your clients made the decision to purchase or not if you have provided them with enough information and on-line multimedia materials.

One of the best ways to respond to the needs for quality information is by providing your customers hotel video presentation, which will increase their awareness of the hotel and bring them to the final decision - to choose your hotel.

• Attractive, visual medium
• Provides an authentic and realistic portrayal of your hotel or accommodation facility
• Better scale of depth than photographs or virtual tour
• Incites emotional impact
• Captures a sustained level of attention and interest
• Improves the 'stickiness' of a website
• Bespoke videos made to match any brief or budget

The better way of showing your hotel, the services and the accommodation, the different rooms and apartments you are offering to your clients is accomplished by powerful video tour. If you want to know what is the difference between video tour and virtual tour click here.

Video tours Vs Virtual Tours

With regards to online marketing methods the video tour is fast overtaking the virtual tour, with video tours becoming the newest, most popular and notably more effective way of promoting the leisure and tourism industry.

What is a virtual tour?

The virtual tour immerged in the early 1990’s and soon became a popular instrument for the promotion of visitor attractions. As a step up from the motionless photograph the virtual tour simulates movement within a particular location. The tour is a sequence of stitched-together pictures taken from a single vantage point and with a static camera, providing a 360° panoramic view of the chosen venue.

There were and still are many advantages of the virtual tour. For starters, to create and provide a virtual tour is comparatively inexpensive. The equipment, labour and man-hours it takes to produce a virtual image are much less than those of a video tour, which is a lengthier and more structured process. With a special mirrored lens, a virtual image can be taken in a matter of minutes, making it a quick and easy avenue for the enhancement of a media site. The virtual tour can be hosted on any web server and, since they can be played on slower and less advanced computers, the virtual tour is an extremely accessible, convenient and unrestricted means of advertisement.


What is a video tour?

Live video has become extremely ubiquitous on the internet and so the video tour has emerged as the most current and far-more obvious promotional tool for the leisure and tourism industry. A video tour is simply that; footage of a particular location or venue captured by live, moving video imagery. The benefit of the video tour in comparison to that of a virtual tour is that, whereas the virtual tour can only be executed from a single vantage point, a video tour can play from several points of view – making for a much more exhaustive and diverse journey for its viewers.

The advantages of the video tour are plentiful. Needless to say the video tour is without a doubt the more effective and persuasive of the two. With its fast, fluent motion and better scale of depth the video tour is a much more appealing and realistic way to promote a location or leisure venue. As a video tour is more visual than that of a virtual tour, a video tour is aesthetically more attractive and engaging, resulting in much higher impact. A video tour is also far more emotive, capturing a high level of attention and interest from its consumers in comparison to that of a virtual visit.
The most obvious disadvantage of the video tour when compared with that of a virtual tour is its cost. Virtual tours are relatively inexpensive when compared with video tours which incur larger labour and equipment expenses. Despite this, you tend to get a lot more for your money with a video tour.

Getting your video seen
Our creative manager and other video specialist will develop special video strategy for your video promo, so that it can influence you potential future visitors. Using video presentation is much more flexible and influential than just the ordinary image gallery of your hotel.

The best way to increase your bookings is by putting the professional hotel video on the hotel's web front page and even include the video presentation in most of your other ways of communication with potential clients:

• Email marketing campaigns
• Newsletters and company bulletins
• Sales DVD's
• MP4 downloads
• Video podcasts

If you want to benefit and increase your sales by promoting your services with our video production please CONTACT US